1. Introduction
This Cookie Policy explains how Wedgewood Brokers Ltd uses cookies and similar technologies (including browser local storage) on this website, what each one does, and the choices you have. We only set non-essential cookies with your consent, which you give or refuse through the cookie banner shown on your first visit.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Local storage works in a similar way but stays on your device rather than being sent with each request. Together they allow a site to remember things between pages and visits, such as a preference you have chosen or a form you were part-way through.
3. What We Use
Strictly Necessary
These are required for the website to function and cannot be switched off:
- Cookie consent choice (local storage): remembers whether you accepted or declined non-essential cookies, so we do not ask you on every visit.
- Quote draft (local storage): if you start a quote and leave part-way through, your answers are kept on your device for up to 7 days so you can resume. This data stays on your device and is only sent to us if you submit the form.
Analytics (with your consent)
We use Google Analytics 4 to understand how visitors use the site: which pages are read, how people arrive, and where they drop off. If you choose “Reject all”, Google Analytics runs in a cookieless mode that sets nothing on your device and gives us anonymous, aggregated signals only. If you accept the Analytics category, Google Analytics sets its measurement cookies (names beginning _ga) to distinguish visitors and sessions.
Advertising (with your consent)
When we run advertising campaigns, we may use the Meta (Facebook) pixel and Google Ads conversion tracking to measure whether our adverts lead to enquiries. These are only loaded if you accept the Marketing category, and only while campaigns are active. You can accept Analytics without accepting Marketing under “Manage cookies”. If you decline, no advertising cookies are set at any point.
4. Managing Your Preferences
You can change your mind at any time using the link in the footer of every page, which reopens the consent banner. Each category can be accepted or refused separately, and refusing is as quick as accepting. We ask again after six months so your choice is never treated as permanent. You can also block or delete cookies through your browser settings. Disabling strictly necessary storage may affect features such as resuming a saved quote.
5. Third Parties
Analytics and advertising cookies are set by Google Ireland Ltd and Meta Platforms Ireland Ltd, who process this data under their own privacy policies. We do not use any other third-party cookies.
6. Updates
We will update this policy whenever the cookies we use change, and the consent banner will ask again if a materially new category is introduced.
7. Contact
For questions about this policy, contact enquiries@wedgewoodbrokers.co.uk.